Privacy Policy

Last updated December 7, 2025

Cool Bags is a curated catalog of bags and backpacks. We believe in transparency and minimal data collection.

The short version

We collect basic analytics to understand how the site is used
We only store your email if you voluntarily submit it
We never sell your data
We only send emails you've signed up for

Analytics

We use Google Analytics to understand how visitors use the site. This includes pages viewed, time spent, approximate location (city-level), device type, and which external links you click.

This data is aggregated and anonymous. We cannot identify individual users.

Email

We collect your email address in two scenarios, both entirely optional:

  • Brand requests — If you submit a brand request, we use your email to confirm receipt and notify you when that brand is added.
  • Newsletter — If you sign up for our newsletter, we'll send occasional updates about new brands and features. You can unsubscribe at any time.

Cookies

Google Analytics uses cookies to distinguish between visitors and understand site usage patterns. We do not use any other tracking cookies.

Third-party services

  • Google Analytics — Website analytics
  • Netlify — Website hosting
  • Email provider — Email delivery
  • GitHub — Brand request tracking

Each service has their own privacy policy.

What we don't do

  • Sell or share your data with advertisers
  • Send unsolicited emails
  • Require account creation
  • Store personal information beyond voluntarily submitted emails
  • Use targeted advertising

Your rights

You can unsubscribe from the newsletter at any time using the link in any email. You can also request that we delete your email address by contacting us.

Changes

If we make significant changes to this policy, we'll update the date at the top.

Questions?

Reach us through the feedback form on the site or by opening an issue on GitHub.